SPIRIT MOTOR GROUP NEWS & EVENTS

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Land Rover Take Lucky Winners On Exclusive Trip to the British & Irish Lions Training Camp

As the excitement for the long awaited British & Irish Lions Tour 2013 builds Land Rover celebrated its role as Official Global Sponsor by taking Kyle Smith (11) and his mother, Edel Smith from Riverstown, Klimessan, Co Meath, to Kildare for a unique experience which included exclusive access to the Lions during their pre-tour camp

05/06/2013

After watching the private training session and seeing the squad put through their paces the lucky Land Rover winners were then surprised by an impromptu visit from the players who came over to meet them. Kyle Smith, who won this once-in-a-lifetime opportunity when his father completed an entry last month, commented on his prize: “This has been amazing I still can’t believe it all. Watching the training session was good enough but then when every player came to meet us it was just incredible, they signed my rugby ball and had their photos taken with me. I’m never going to forget this.”

The following day, the winners were then treated to an off-road driving experience where they enjoyed a morning tackling the challenging course of mud, water, steep inclines and unpredictable terrain and seeing the impressive capabilities of the Land Rover vehicles first hand. Commenting on the experience Melanie McCourt, Marketing Manager, Land Rover Ireland said: “We are delighted to have been able to give this opportunity to Kyle and the other winners.  An important part of our sponsorship is about supporting the local community and investing in the grassroots level of the game so it’s wonderful to see Kyle enjoy his time at the Lions’ camp. We hope it’s a memory that will stay with him for a long time.”

As part of their sponsorship of the British & Irish Lions, a range of Land Rover vehicles will provide essential support for the squad’s operations on Tour, with vehicles being used in the UK, Ireland, Hong Kong and Australia. These vehicles will provide the logistical flexibility required to meet the challenges presented by an elite touring rugby team. Land Rover will also look to enhance the fans experience for those touring with The Lions and for those at home.

This deal extends Land Rover's strong association with the sport of rugby which includes long-standing relationships with tournaments across the world. These partnerships enable rugby fans, Land Rover customers and employees to experience Land Rover’s brand philosophy and connect through a shared experience and passion for the sport.

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